6.3% in 2007 & 8.4% in 2008
What’s with 6.3% and 8.4%? Sweet and encouraging numbers. Zenith Optimedia gave these 2 projections on Asia ad spend for the year of 2007 and 2008 respectively.
Global ad spend is expected to climb by 5.5% in 2007 and 6.4% in 2008 with online inching towards 10% market share by 2009. Newspaper, on the other hand, will continue to lose market share.
Source from Media Partners Asia (MPA) research estimates strong growth in all parts of Asia Pacific, some even posting double digit growth such as in China, India and Vietnam.
The advertising scene on Asia looks very promising. More so as more behemoth brands see the importance of online in their marketing mix.
Source : The Asia Media Journal Q2 2007 issue.
Global ad spend is expected to climb by 5.5% in 2007 and 6.4% in 2008 with online inching towards 10% market share by 2009. Newspaper, on the other hand, will continue to lose market share.
Source from Media Partners Asia (MPA) research estimates strong growth in all parts of Asia Pacific, some even posting double digit growth such as in China, India and Vietnam.
The advertising scene on Asia looks very promising. More so as more behemoth brands see the importance of online in their marketing mix.
Source : The Asia Media Journal Q2 2007 issue.
posted by Trunks at 10:39 AM
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